who we are

RobinTracy is a full-service boutique communications firm.

Staffed with a consortium of gifted, senior-level practitioners, our clients have access to more than century of collective experience in public relations, marketing communications, brand development, SEO and SEM, social media and more.

Alone we can do so little; together we can do so much. ~ Helen Keller

Every RobinTracy client enjoys the benefits of a very collaborative team. Each member is passionate about finding and implementing solutions that achieve client goals.

Tracy Clement—President

With almost 25 years experience in communications, Tracy has created and executed campaigns for some of the world’s most recognized brands—Coca Cola, BellSouth (now AT&T)—fast-growing small businesses with national aspirations, and some of the world’s largest and most well-respected non-profit organizations.

Prior to founding RobinTracy, Tracy managed the corporate communications and marcom efforts for companies offering financial software, healthcare/diagnostic imaging services, and real estate/resort property management and more. In addition to a robust corporate communications background, she directed accounts at three full-service firms: DeMoss, Merkley-Newman-Harty and McCann-Erickson.

A graduate of LSU’s Manship School of Mass Communication, Tracy’s work has been recognized through major industry awards, including two MarCom awards.

Tracey Curtin—Administrative Assistant

Tracey joined the RobinTracy team as the administrative in 2012 after serving as the Director of Recreation at a local church for more than eight years. Her experience in leading a family ministry program that served 400 children while managing 100 volunteers can be seen in the sense of calmness her work lends to RobinTracy client work.

Darin Jameson—Account Management

Darin’s career started in sales and evolved into marketing communications. Her strong understanding of sales and account management has served as a firm foundation for creating outreach plans that successfully combine tried-and-true strategies/tactics with ideas that are new and exciting. The result? Robust communications plans that deliver! Darin’s 20-years of experience includes work with banking service providers, golf and resort properties, faith-based non-profits, transportation and manufacturing.

Darin and Tracy’s long-time professional relationship began in 1999 with a unique marcom job-share arrangement that lasted for more than four years.

Kristen Lee—Media and Crisis Communications Specialist

Kristen brings more than 20 years of story-telling experience to RobinTracy’s clients. Her experience includes a career in television news, as a reporter/anchor in various television markets (including Atlanta). After 14 years in the newsroom, she transitioned into a career as a communications specialist, developing and executing successful public relations/media campaigns for some of America’s most prominent Christian causes, organizations, and leaders, including Franklin Graham’s Samaritan’s Purse, The Billy Graham Evangelistic Association, and Operation Christmas Child. Kristen also brings experience in legislative PR, government relations and is an expert in crisis communications planning and management.

Kristen and Tracy’s long-time professional relationship began in 2005 as colleagues at DeMoss.

Ben McCarty—Internet Marketing Specialist: SEO, Web Analytics, AdWords

Not every RobinTracy client wants or needs specialized help with Google AdWords, Pay Per Click advertising, Search Engine Optimization (SEO and Search Engine Marketing (SEM), But when they do, Ben is the expert you want to meet.

For more than nine years, Ben has been creating and managing Internet marketing plans. Certified in Google AdWords and Analytics, Ben—coincidently enough—served as a television news producer/reporter.

Julia Reynolds—Media Relations Specialist 

A former television news reporter and anchor, Julia is an Emmy award winning journalist who transitioned her 18-year career in the newsroom to the PR side of the news. Her experience serving audiences across a wide range of market sizes—from WHAG-TV 25 in Hagerstown, MD (where she got her start) to Fox 5 WAGA-TV in Atlanta (the last six years of her news career)—delivers unparalleled expertise to all of RobinTracy’s media relations work.

Pam Simpson-Ghaly—Social Media Specialist

The social media aspect of any communications plan is no longer just an “option to consider”—it’s a mission-critical requirement. With eight years of marketing coupled with five years of creating and executing social media plans, Pam’s expertise influences every RobinTracy client. From thought leadership to customer engagement, Pam’s understanding of all things social means she’s a welcome contributor in an area where many clients feel overwhelmed.