promote

So, you have an event, initiative, organization, product that you want to promote.  So do millions of others.

Q:  How can public relations advance your cause and elevate it above your competition?

A:  By first defining who you are, what you do, why it matters and how you are unique.

Without effective answers to these questions, you are no different—better or worse—than another organization in your niche.  Audiences—customers, general public, donors, media—have myriad options of where to invest their time, energy and money.  We know that by clearly defining your distinctives, you can expand your audiences, increase visibility and build loyalty.

 

 

 

media relations

“There is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a magazine, there’s just millions of voices and people want to be heard.”—Rupert Murdoch, media mogul

Media relations is a traditional component of public relations.  When done effectively, media relations can be the most beneficial form of publicity.  Perceived as an unbiased endorsement, media hold strong influence with their audience.  Here’s the rub: Reporters receive, literally, hundreds of press releases every day.  They are inundated with too much information on short deadlines.

For media relations to be effective, press releases—and the stories they offer—must be relevant and timely.

We have developed personal relationships with hundreds of reporters and producers and have successfully placed stories in the top 100 outlets in the U.S.  While media coverage can never be guaranteed, we use our knowledge and connections to share our clients’ stories.

marketing communications

Features, benefits and a strong call to action.  Yes, these are at the heart of any marcom effort.  But there is so much more.  Determining which audiences to target, what to say to them, and how.when to connect with them must be considered in the EARLIEST stages.

We can help you:

  1. Identify the best channels -from traditional brochures to trade shows, TV and radio spots to print and online advertising, event sponsorship to specialty products, and more – to…
  2. Reach your primary audiences, and…
  3. Develop messaging – including that important call to action -that will resonate with them, and
  4. Monitor and measure the success of your marcom efforts.

profile development

Elevating the profile of an organization’s executive leader – or in some cases, leaders (plural) – can be an effective strategy to promote an organization.  Because profile development is a slow-build effort, companies must be committed to nurturing this as an ongoing investment.

From establishing a robust online presence to booking speaking engagements, we can create a comprehensive, long-term plan to help develop key executives into industry thought leaders. Turn-key services – we can execute and manage your profile development plan – are available. Or, we can equip your team to manage the effort internally.  

search engine optimization

Is your website working for you or is it collecting dust?  Search Engine Optimization (SEO) is one of those things that most people have heard of, but few know how to do.  Yet SEO, when done properly, can be more beneficial than advertising.  Essentially, SEO means that your website will be listed in search engine (e.g. Google, Yahoo, Bing, Ask, etc.) results when someone is searching for something similar to your offering (e.g. product, expertise, etc.).  The better your SEO, the better your search engine placement.  While we help our clients incorporate numerous quick, easy and economical fixes that can instantly improve SEO, we can also provide in-depth, long-term plans to make our client’s online properties work for them.