communicate

The same way an electrician can instantly diagnose a poorly installed junction box or solve the mystery of a “buzzing sound,” we, as communications professionals, evaluate and diagnose messages.

Whether in the car driving past a billboard, watching the evening news, reading a magazine, visiting a website or listening to a speech, we analyze whether the message was successful.  Was it  delivered properly?  Could it have been improved?

As communications professionals, it’s a habit we are unable to turn off. We love to communicate and we have an unexplainable desire to make all communications—especially those of our clients—even better.

message development

“You have to reach people in their soul so that they internalize your message.  Too many messages are just internal gobbledy gook.”—Jack Welch, former chairman and CEO of General Electric

The most important element of any communications strategy is message development.  Without a strong, integrated message all other efforts will fall short.

Core messaging is designed to capture the most fundamental elements of who you are, what you do, for whom you do it and why it matters.  While you can (and should) customize and expand upon these messages for specific audiences and communications vehicles, your core messages should articulate the heart of your organization, project or initiative.  We ensure your core messages:

  • Set you apart from your peers and competitors
  • Clearly and concisely express the real value you provide
  • Position you in the marketplace
  • Provide a solid foundation for all communication strategies
  • Leverage the emotional connection

crisis communications

It’s not what you say, it’s what people hear.”—Dr. Frank Lutz, Words that Work

Unfortunately, virtually every organization will deal with a small crisis; most will encounter at least one major crisis.  While these do occur, organizations with response plans in place before a crisis breaks are more likely to emerge faster and, hopefully, with less collateral damage.  The key to effectively communicating during a crisis is to ensure all communication is directed and controlled.  During a crisis, communication is everything.  Determining what to say—and what not to say it—and when to say it is critical and can be the difference from exacerbating a crisis or sailing successfully through it.
It takes years and lots of hard work to build a reputation—to become known as credible, trustworthy and legitimate.  While it can take only seconds for that reputation to be damaged or even destroyed, we have successfully helped clients navigate the turbulent waters of crisis communications to maintain and even restore their corporate reputation.

copyrighting and editing

Vigorous writing is concise.  A sentence should contain no unnecessary words, a paragraph no unnecessary sentences…”—Professor William Strunk, The Elements of Style

Organizations often create messages from the perspective of what is most important the organization (a project, initiative, etc.) but not what is most important to their audience.  Most often, organizations have no idea they are missing the mark.  Before writing or editing any document we need to answer two simple questions:

        1. Why does it matter?
        2. Why would/should anyone care?

Simply put, when writing and editing, we start with ‘why’.

corporate communications

“Though it is important to demonstrate consistently to the outside world that you know what your brand is about, ultimately it is even more important first to demonstrate this internally and to continue to do so at every opportunity.”—Scott Bedbury, A New Brand World; former advertising executive at Nike and Starbucks

Every employee—from the receptionist to CEO—client, business partner and vendor has the power to spread a message about your company, initiative, project, etc.  Do you like the message?  Have you equipped them to share your preferred message?  Do you even know what your preferred message is?
Just think how powerful your message could be if everyone of these people completely bought-in and shared that message with others in their sphere of influence.  We view every employee, client and business partner as brand ambassadors ready to advance or defend your brand.  That’s the hidden power of corporate communications that identify and help our clients leverage.

social media development

“It is easier for a man to be loyal to his club than to his planet; the bylaws are shorter, and he is personally acquainted with the other members.”—E.B. White

Building and communicating with your audience is easier today than it ever has been before.  It is also more complex.
Looking only at Facebook for a moment…

Everyday more than 135 million people in the U.S. log on to Facebook—the second most popular website on the internet.  Facebook alone has hundreds of millions of active users (globally); the average user has hundreds of friends.  Creating a strong presence on Facebook can result in hundreds (if not thousands) of people learning about you, your cause, your organization, your initiative for the first time.  And the best part, Facebook, like all social media, is FREE.

And there are more sites —Twitter, YouTube, Flickr, to name just a few—with built in audiences ready to spread your message.

While not every organization needs a social media presence, we can help you navigate this arena,  identify which online communities fit for your needs and help you create an appropriate online presence.