3 Benefits of PR Retainers

3Over the years, I’ve fielded a number of questions about how PR retainer structures work.  

Operating under a retainer agreement, clients essentially agree in advance to buy/pay for a specific amount of time in professional PR services over the life of a project. Just as importantly, your PR firm reserves-and protects-that time for you and your work.

Here’s why PR retainers are a smart choice:

1.  Flexibility in the resources invested on your behalf

For example, at the onset of your PR campaign, your PR team will likely invest extra time in getting to know you, your product, your industry landscape, your competition, etc. At other times, the team will invest less time-ultimately achieving a balance at the end of the project.

2.  Budget control

In other words, clients know exactly how much they will invest each month in public relations; there are no variables as there are with an hourly agreement.

3.  Sometimes, a reduced hourly “rate”

Retainer agreements allow adequate long-term and short-term planning to accomplish specific goals. Your work can be more easily balanced with resources allocated to other clients.